Dear Cambridge Royal Heritage Quarter Retailers,
Approximately 12,000 Mainland Chinese shoppers will visit Cambridge in February, with a surge during the first week of the month due to a National holiday in Mainland China. This first week is typically a time for buying Chinese New Year gifts so expect the average spend per shopper to be higher than normal, especially if you have a Chinese New Year theme in your store window.
It’s worth noting that Chinese New Year (CNY) day is on Monday 8th Feb. If your store team would like to wish the Mainland Chinese shoppers a Happy New Year they can say ” Gong She Phar Tie”, which sounds convincingly close to the most popular Chinese new year greeting. Try it and watch your sales soar and your team have some fun.
Some of the more advanced retailers such as Brora, Mappin & Webb, Ryder Amies and North Shoes already have CNY decorations in their windows. 2016 is the Chinese Year of the Monkey, so anything with a monkey image would fit well in your window. If you don’t stock anything vaguely simian then something red with a Chinese character such as “Chun” meaning “Spring” works well.
You can search online to see how popular brands such as Dior and Burberry decorate their store windows with style for this festival, whilst avoiding looking like Chinese restaurants.
Email me if you need the PDF version of the Cambridge Royal Heritage Quarter Year of the Monkey poster for your store.
March edition Map of the Royal Heritage Quarter of Cambridge
The Royal Enclosure Map is currently reaching an estimated 10,000 Mainland Chinese travellers per month. It is being distributed through the Cambridge Railway Station, luxury hotels and fine retailers in the city. The map is also displayed on the St.Mary’s billboard in the city centre. The March edition of the map goes to print on 15th February in case you have any suggested updates or would like to apply to be included.
Zai Jian ( Goodbye in Mandarin Chinese)